Career Goal: Graphic Design
Three Categories: Packaging, Branding, Typography
Elevator Pitch: As a Graphic Designer, I create visuals that fulfill client needs and forge meaningful connections with their audience, bringing each brand’s vision to life authentically.
Artist Statement: In a world where visuals play a crucial role in how music is experienced, I’m driven by the challenge of enhancing the artist’s message and expanding the impact of their work. With a fresh perspective, bold ideas, and a deep appreciation for the diverse cultures within the music industry, I aim to push creative boundaries and make an imprint on both the visual and music landscapes.
WEBSITE TESTING:
Some of the feedback that I received that i should have highlighted posts on my homepage that direct the audience to my three categories. Another thing that was brought to my attention was my description of my case studies. Provide a deeper insight of the process to have an engagement with the works. Another feedback was changing the color scheme that is more welcoming and easier to read. Overall, it is a straightforward showcase of my graphic design capabilities with a few minor adjustments. 
KEY PEOPLE

Reached out on the 17th of September. Haven't heard back. 
Reached out on the 17th of September. Haven't heard back.
 Reached out on the 17th of September. Haven't heard back. 
VIEWER PROFILE
Piper Ferrari, 23, Freelance Art Director and Senior Designer at Guitar Center. She specializes in merchandise designs, album artwork, and logos. Their clients include Universal Music Group, Warner Music, Adobe, and Sumerian Records. 

Piper was born in Las Vegas, Nevada, and studied at Southeast Career and Technical Academy. Her artistic style is heavily influenced by 1990s culture, striking typography, and textured layers that merge with a vintage aesthetic. Besides designs, she is a musician, lead singer of a hardcore band.
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